Happy to Being with Bing: Now users can access AMP-enabled pages from the search results.
Bing (Microsoft) to convince users that their search engine can produce better results finally releases Bing AMP viewer and Bing AMP Cache for news stories in mobile search results. With the release, AMP pages are now available in the news carrousel in the home country (US) and will be rolling out to more websites, countries, regions and other links in the search results pages.
Bing Back with Bang:
With user- friendly interface, screen shots above show the “top headlines” section with stories and clicking on any of those stories will load the articles in the AMP viewer really support them back into competition with the giant player (Google).
Page Impact factor:
Google clearly has said AMP does not directly impact a page’s rank in search but reserves certain sections of its search results to show only AMP content. Bing makes no mention of how AMP might impact ranking but put forward some advice for AMP webmasters, AMP advertisers. As per their official statement they wrote, “The AMP protocol offers the ability to cache and serve cached copied AMP content that is published on the web, providing faster user experiences on Bing. In order to enable your AMP published content within Bing, you need to allow the Bingbot (our crawler) to fetch AMP content and allow cross-origin resource sharing (CORS) for bing-amp.com domain. Most AMP enabled sites and advertisers have already authorized the CORS sharing for the ampproject.org domain, but now need to also bing-amp.com to the allowed list.”