Fast-paced SEO Environment: Make Yourself a Better Marketer
The key is to learn from mistakes and evolve by facing new challenges to thrive within the fast-paced SEO environment.
This is true marketers can’t be able to survive in today’s cut-throat competitive environment if they repeatedly make mistakes and not keep themselves up to date with the latest changes. To avoid some of the more common ones, let’s jump in and find out what we can do.
1. Use your witcher sense (track changes)
Every organization has someone who decides to make updates/changes to the site without communicating it. You didn’t notice it until a few weeks later when traffic was gone and ranking had tanked. Now everyone starts questioning you. The situations like this are bound to occur. The right thing to do is to prepare in advance. Here’s how you can do it by following steps.
I. Set up notify me
SEORadar or VisualPing tools will notify you when even a small change (whether it’s on-page or in code) is made to a site. SEORadar has options that allow you to choose the type of changes you want to be notified about.
II. Keep a log
By using a combination of Basecamp and Google Drive you can keep a changelog whenever any change occurred within the organization’s sites.
A few things include staying organized:
• Shared log: share your log with the team to keep them aware about the change. This way we know when, what, and where of site updates.
• Date of Change: if a page was updated, make a note in the original message to keep date wise records.
• Annotation a lifesaver: Making and keeping of an annotation in analytics platform can save you when an update is released, recommendations are implemented or a big announcement is made
2. Right- Data can save you from trouble:
Make sure you are using the right information from the start. Data must be sync up with your team and the client and your analytics, sub-domain, URLs are well set up and working properly.
3. Knowledge is king:
The value of SEO was questioned many times and may be questioned in future too, but it does not mean we can get mad because someone doesn’t understand the value of what we are doing or understand everything that’s involved in the process. We have to be able to explain things in a way that matters to the stakeholders, customer, and business. Here’s how we can do it by following steps.
I. Know your Audience
If you are unsure about your audience, ask ahead of time. Know whom you are talking to, what they care about, and what their knowledge also get background on the people you will be working with such as their role, goals, experience with SEO team.
II. Avoid unnecessary information
Clients, all they needed to know is the result and why it is important not our detailed knowledge of the subject.
4. Don’t forget the Client
Because of much work pressure to improve results and improve the position that we often forget why & for whom we are doing it in the first place. Make sure you are focused on the client/customer and what it is they want.
5. There are multiple ways
Good SEO means being able to compromise and figure out the best way because they are very clear with the idea that there are multiple ways to make things right. They don’t jump into anything because somebody says so. They first analyzed and then act.
Most important is focus on the things that matter to the business, to the stakeholders, to the customer, remember that a successful SEO needs the support of those around them.