Google’s search quality rating guidelines are updated now
Google released an update to search quality rating guidelines which focuses on a few more new areas by raters.To evaluate its search results Google made contracts with over 10,000 search quality raters. To conduct rating actual searches on Google are given to the raters, then they rate the quality of pages that appear in the top results.
These guidelines were published in 2015 by the Google and also revised them several times since. Recent changes have focused on topics not to appear on search results such as useless content, fake news, and other factors. They will be in a problem by this update.
According to Jennifer Slegg, who is an expert and a long time speaker in search engine marketing has written about the changes to the quality rating guidelines. She also spoke about several new notable areas that Google wants its raters to focus on.
Google wants their raters to look at the reputation of the content creators itself, rather than the website. Responding to the questions about the update Jennifer Slegg wrote “all websites have an about page but not the authors’ bio. This is one place where everyone fails.Sites who accept the contributors’ work have to keep an eye on the contributor’s reputation as well”.
Google ranks content according to the author’s reputation. If someone with great reputation writes content then Google ranks it higher and badlyreputed author’s content will not be ranked at the top. This update gives user’s best experience for their search and many content writers’have to polish on their bios.
NOTE: this update is not only applicable on content writing but also on social media and videos.
In a world of conspiraciesand fake news, Google’s focus wants to ensure thatthe content of well-reputed writers’ perform well.
Google aims at the spam content in the subtle form.If the title doesn’t match with the actual content then the raters will rate that site with low ratings as possible. This is a war against the Google and the click bait.
“Beneficial purpose” of content is another big change that Google wants its raters to focus on. As, many sites creates content for Google without the usingtheir mind. when auditing content on a site or writing a new content SEO must think of the beneficial purpose of the content. If the content is mainly based on keywords and converting people by clicking an affiliate link or ad it will be rated very low. Google solely wants their raters to focus on the beneficial purpose of their content.
As Google’s results cannot be directly altered by the quality rater if a rater makes a low-quality listing it won’t reflect to ban or lose the rank of the website.
By the Google’s search algorithm’s automated system of ranking pages, the data generated by the quality raters are used to improve. This algorithm can impact the low-quality sites or the sites which weren’t reviewed.