Rookie link-building and content outreach mistakes that are made by all
Link-building mistakes come with the territory:
The more we spend pitching webmasters, the more link building failures we will have.
The campaign where all the email we sendgoes to the trash folder because we use a term which is spam in the subject line. These things are common. We will go through a lot of mistakes and frustration before learning build links with content consistently. It’s a part of the learning process.
Mistakes most of them make while getting started with content promotion
Mistake 1: Pitching our content only to our preferred publishing vertical or industry
There are two issues wehave to avoid while producing content with attracting links:
Advertising to the existing customers or main target persona. We will get to know that no one will cover content for the sake of the content after beginning the outreach of the campaign. Many see the content as advertising so they ask for money in exchange of hosting and sharing. Not catering to your audience, that is creating content that is notrelevant to our company or audience. It will not at all produce any traffic. The audiences don’t get aligned, which means the article will get less traffic and lesser links.
Mistake 2: Not having a plan B
When prospecting for potential link opportunities, the most important and time-consuming step involves finding the right person to talk to while prospecting for potential link opportunities.
With the help of multiple writers, editors and verticals finding the right person to reach out can be challenging. Before finding the person the right person to pitch, we become frustrated and give up with little effort. Pitching content to a reporter from who we will never hear from. We have to reach in a different way. Mistake 3: Waiting to evaluate our success This is one of the most common mistakes. We launch your content promotion campaign, send out the initial emails and follow-ups, and wait for the results to come.
It will be great if the the results are good, if the results are badwe shrug and move on. It’s common when we hear marketers talking about luck and timing not every piece of content will be a link magnet while using content for link building campaign.
If the content is not working for the first time then change and try again. Check analytics.