ADOHM AI, India’s first marketing platform powered by Artificial Intelligence, drove Apollo Hospital's digital advertising campaign independently and exhibited tremendous results. Designed to work autonomously with minimal to no human intervention, ADOHM delivered highly personalised ad campaign across channels. This increased the qualified leads for the hospital’s online consulting service by 100% without an increase in the ad budget. While reducing the cost per lead by 50%, ADOHM also helped increase overall monthly leads by a sizeable 60%.
Built from the ground up by Bangalore based ADOHM Adtech, the marketing platform was pressed into action by Apollo’s digital marketing agency Nikulsan. ADOHM uses the power of big data and incorporates machine learning techniques, applied propensity models, predictive analysis and other AI applications to deliver highly personalized communication across multiple devices and channels. Adohm uses the most common digital advertising channels which is Google, Facebook, Instagram and some other popular ones.
We wanted to boost our marketing performance in a way that we did not do before. Our main objectives were to decrease cost per lead and increase number of leads at the same time. Our goals were ambitious and we knew that we had to use something extraordinary. We partnered with ADOHM because we needed above average results and that is why we decided for solution backed up by artificial intelligence. Our cooperation was great and thanks to ADOHM we achieved better results than we even expected and it was just the beginning. We believe that ADOHM is capable of further increasing our marketing results and its features can be a great advantage.
Marketing Head, Apollo Hospitals